From 2016-2017, I worked together with the Digital Marketing department of SlideGenius, Inc. to bring organic traffic up from 1k per month in March 2015 to 10k per month in February 2016.
I also helped SlideGenius get at least one guest post published weekly, as well as become a regular monthly contributor to several sites within six months.
How did we get those numbers up so high? Of course, we couldn’t have done it without well-written blog posts, visually-engaging infographics, compelling link outreach efforts, timely video campaigns, and targeted social media bursts, the copywriting and graphics of which I oversaw from the brainstorming process up until publication.
But it all boiled down to this one crucial strategy: understanding our target audience on a deeper level, and delivering content that pinpointed and solved their most important pain points.